Klarna has teamed up with Cosmopolitan Coinbase User List Magazine to host its second “Hauliday by Cosmo x Klarna,” a virtual shopping holiday in the U.S. for Gen Z and millennial consumers, on March 1 and 2, the installment payment Coinbase User List platform announced. The event will feature fashion, footwear and cosmetics from retailers and brands like Macy’s, Rebecca Minkoff, Saks Off 5th, Express and Foot Locker. There will be a livestream shopping element thanks to a partnership with ShopShops,
The company said. Customers can Coinbase User List join the event through Klarna and Cosmopolitan’s websites, and join the livestream at Macy’s Herald Square through the ShopShops app. Jackie Miranne, TV personality, blogger and model, will host the livestream, per the company announcement. Dive Insight: Citing the multi-billion dollar Coinbase User List livestream market in China, Klarna noted that the event could be a new way for retailers to market to customers in the U.S. Alibaba’s Global Shopping Festival, which featured livestreaming, brought in more than $74 billion last year. Other companies,
Including QVC and Facebook, have Coinbase User List also made moves in the livestream commerce space, while livestream shopping platform Talkshoplive raised $3 million in a recent funding round. The collaboration with the magazine follows the debut of Klarna’s loyalty program and the rollout of its services via Google Pay over the summer, as well as the continued expansion of its partnerships with retailers like GameStop and Etsy. In October, the company also received an investment from Macy’s. Now, the platform has 3.5 million monthly active users, per the announcement.