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Recently, I have been frantically swiping short videos of Ma Liuji Hot Number List and Sour Noodles in various APPs. In the middle of the night watching the videos, I can’t help but wonder, what mode does Ma Liuji work in? Let me take a look at the product angle. share~
1. What kind of company is Ma Liu Kee?
Speaking of Ma Liuji, you may not know what he does, but I believe that if Wang Xiaofei and Da S are mentioned, you will be familiar with them. Ma Liuji was established in August 2020. It is an important catering project operated by Wang Xiaofei in 2020 after handling South Beauty and Lan Club. Ma Liu Ji is currently mainly focusing on Sichuan cuisine, operating through the two modes of "offline restaurant + online pre-made dishes". At present, offline restaurants have opened stores in Beijing, Shanghai and Chengdu.
2. Industry status
1. Industry operation link
Catering stores are provided to consumers after purchasing, pre-processing, transportation, and re-processing.
Upstream: Upstream can be briefly described as the supply side, including raw material supply and equipment supply. Raw material suppliers such as Chia Tai, COFCO, etc., channel suppliers such as Meicai, offline wholesale markets, etc.; equipment suppliers include hardware suppliers such as Meichu and software suppliers such as Meituan; channel suppliers such as Taobao, Jingdong, offline Wholesale market, etc.
Midstream: The midstream can be briefly described as the processing and transportation side, including processing and production, warehousing and logistics, warehousing and reprocessing. Processing and production are divided into semi-finished products, pre-made dishes and dishes processed by third parties through the central kitchen; warehousing and logistics, as the name implies, are transported through different express companies such as JD.com and SF Express. By reprocessing the raw materials and pre-products, the final production can be delivered to the user
Downstream: Downstream can be briefly described as the demand side, including B-end merchants and C-end consumers