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For example, in Big Tech, some firms have had to back-pedal plans as a result of employee activism. A high-profile example is Apple, which has modified its return-to-office mandate amid negative employee feedback but is still facing staff backlash. “Getting people back to the office amid this great resistance has been a challenge for companies, particularly those who are too aggressive in their approach,” says Nicholas Bloom, professor of economics at Stanford University, US.
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